Ask anyone to list the uses for corporate gifts and they might struggle after four or five. The problem is that in cost per view promotional products are so much better than any form of advertising, according to Leighmans. If they are that good is it possible that corporate gifts can perform any other role? But this undersells them.
So let us list what corporate gifts can be used for over and above merely displaying your logo and corporate message. This is not exclusive of course. You should, at the end of this article, be able to make a list of your own.
- To get customers to come to you
Corporate gifts can fulfil that marketers’ dream of their target group making its way to them rather than having to invest in all that advertising. And this is just what promotional products can do for you. You have seen crowds around certain stands at trade shows. What did you think when you found they were giving away promotional umbrellas on a rainy day? Perhaps you wished you had thought of such a cracking idea for using corporate gifts.
- To encourage customers to do something
It is no good having some of the most competitive prices for your particular product if people wont ask you for a quote. A corporate gift might be just enough to make them give you a try. It can be a method of getting subscribers to part with their email address for your direct email marketing list. At the trade fair you could offer them a pen, perhaps personalised to ensure you attract just the right group, to fill in the form.
- As a reward
Praise is all very well but it can soon be forgotten. How much better to show your appreciation with a corporate gift. It could be something useful, perhaps a toy or even merely pretty, but whatever it is it will carry your logo so they will always be reminded of your respect for them. Promotional products encourage continued good work.
- To promote a certain effort
So your want to reduce your sickness levels. How about a personalised corporate gift to anyone who manages a certain period without taking time off? Perhaps a desk organiser so that their colleagues and well as the recipient will know that you take a great interest in them. Such business gifts act as recognition for good service and also as an indication of what you require.
- As a reminder of a course
A corporate gift that attendees can take away with them can be used to remind them of the content of the course, such as a list of bullet points on a personalised folder, so that they do not forget what it was all about. Promotional products also show others the quality of the course.
The other advantage of corporate gifts is that they multitask. Whilst they are performing all the tasks listed above, as well as those you think of, they will be displaying your logo and corporate message.
